We’re a public relations agency focused on the property industry. Our expert property PR helps firms navigate the market. In other words, it allows them to grow whilst protecting brands and communicating clearly.
We’re independent and proud. We translate policy and create hard-hitting property PR campaigns. We specialise in crisis management and excel at market analysis. Above all, our clients like our direct approach, our passion and our attention to detail.
We tailor our PR services to meet property companies’ needs.
Our services cover all the areas listed below. In addition, we also provide a lot of discrete work that we’re happy to discuss in confidence.
Property PR & Corporate Communications
We help firms understand their audience and define their message. After that we tell stories and build brands, working with both old and new channels.
- Property PR & Media Relations
- Personal PR for CEOs
- Public Affairs & Policy Advice
- Digital Strategy & Social Media
- Media Training
Research & Content Marketing
Our team produces industry-leading research. And we use it to analyse the property market, write compelling reports and create dynamic content. For example:
- White Papers
- Influence Campaigns
- Data-Focused Research
- Thought Leadership
- Content Marketing
Advice & Consulting
Board-level consulting, supporting leaders on crucial business issues, such as:
- Crisis Planning
- Issue Management
- Business Development
- Finance Raising
- Discrete Advice
Changing the conversation on music piracy
Building the brand of the UK’s leading modular developer
Getting the country to chat VAT
In a campaign backed by Bourne Leisure and Merlin Entertainments, Blackstock was engaged to lead a high impact media campaign that would support behind-the-scenes lobbying efforts to convince the government to cut VAT for the tourism industry.
By repositioning tourism as an export, and focusing the conversation around the benefits a VAT cut would bring to deprived coastal communities, we helped win over the Sun, Britain’s best read newspaper, as a campaign partner, and secured consistent high quality coverage across broadcast, national newspapers, local press and trade media.
Our work included promoting research showing the economic uplift from a VAT reduction, highlighting growing political support across all levels for the campaign and devising publicity stunts to keep journalists and the public interested. Our campaign brought the issue to the top of the news agenda and brought together a broad coalition of political, business and media stakeholders who backed cutting VAT to help the tourism industry thrive.
Watch Dermot King, managing director of Butlins, on Sky News
Blackstock's work navigated seamlessly between offering corporate and creative advice, unlocking opportunities and relationships at the highest level. The results they generated were outstanding – ranging from major pieces on Radio 4, in the FT and Mail through to a front-page campaign with The Sun.
Creating, implementing and driving a holistic business strategy for a renowned architecture practice
Assael Architecture is an award-winning architecture practice based in London, with international offices in Bahrain. Having designed and delivered major schemes in the UK and beyond for some of the world’s biggest developers, Assael wanted to expand the reach and scope of their business, pushing into new markets and sub-sectors within the built environment.
Blackstock were brought on board to help create a business strategy for Assael, identifying key sub-sectors, implementing director-level responsibility for each new area, and building a comprehensive communication and business development strategy around each new sector.
The results have already made a significant impact on Assael’s trajectory, not only reinforcing their position in the industry, establishing specific directors as specialist market commentators providing insight in national newspapers on the Build to Rent sector, modular construction, intergenerational living and government policy.
In addition, bylined columns created in collaboration with the Blackstock team have positioned Assael as leaders of industry debate in areas including the mental health implications of design, social value within the built environment and using Building Information Modelling (BIM) to operate and manage buildings.
Learn more about our Property PR & Corporate Communication service.
Blackstock have taken a hands-on approach to working with us, both in terms of public relations and wider business development. By embedding themselves in the day-to-day fabric of the practice and getting their teeth into the specialist aspects, they have provided a service that goes above and beyond any other agency we have worked with in the past.
Launching a nationwide housing brand
Covid-19 Daily Briefing
A Green Covid Recovery
Real estate will play a central role in capturing the potential of UK life sciences
Blackstock's work navigated seamlessly between offering corporate and creative advice, unlocking opportunities and relationships at the highest level. And the results they generated were outstanding – ranging from major pieces on Radio 4, in the FT and Mail through to a front-page campaign with The Sun.
Blackstock demonstrated a genuine technical understanding of our business and investor requirements, with a clear ability to translate this for a wider audience of investors and stakeholders. This helped us articulate our strategy effectively with very well received media collateral combining insight, research and market commentary. I would not hesitate to recommend them.
Blackstock has proven to be adept at both research and media, connecting Colliers with high class publications and broadcast opportunities such as the FT and BBC Radio 4 and working across all areas of our business. I can't rate them highly enough and wouldn't hesitate to recommend them.
Blackstock deliver first class copy and events and have helped us squeeze more media coverage from our news stories. They’ve contributed a wealth of ideas to support NOMA’s profile and are genuinely passionate about the brand. Blackstock’s team works closely with our many consultants and has constantly been on hand to support us with energy, enthusiasm and a high level of integrity.