We’re a public relations agency focused on the property industry. Our expert property PR helps firms navigate the market. In other words, it allows them to grow whilst protecting brands and communicating clearly.
We’re independent and proud. We translate policy and create hard-hitting property PR campaigns. We specialise in crisis management and excel at market analysis. Above all, our clients like our direct approach, our passion and our attention to detail.
We tailor our PR services to meet property companies’ needs.
Our services cover all the areas listed below. In addition, we also provide a lot of discrete work that we’re happy to discuss in confidence.
Property PR & Corporate Communications
We help firms understand their audience and define their message. After that we tell stories and build brands, working with both old and new channels.
- Property PR & Media Relations
- Personal PR for CEOs
- Public Affairs & Policy Advice
- Digital Strategy & Social Media
- Media Training
Research & Content Marketing
Our team produces industry-leading research. And we use it to analyse the property market, write compelling reports and create dynamic content. For example:
- White Papers
- Influence Campaigns
- Data-Focused Research
- Thought Leadership
- Content Marketing
Advice & Consulting
Board-level consulting, supporting leaders on crucial business issues, such as:
- Crisis Planning
- Issue Management
- Business Development
- Finance Raising
- Discrete Advice
Moving the dial on modular housing
Changing the conversation on music piracy
Beating the drum for construction modernisation
In January 2016, we helped former Arcadis directors Mark Farmer, Joe Thornton and Neil Brearly launch Cast, gaining widespread media coverage. Working closely with the business ever since, we’ve supported its growth by shaping Cast’s voice across the residential, investment and construction sectors while sculpting the profile of its chief executive into one of the industry’s best recognised and most regularly cited experts.
Working closely with Mark to finalise, launch and continually promote the milestone Farmer Review report, Blackstock’s relentless works fixing speaking and national media opportunities has seen Mark – and his challenge that the construction sector needs to “modernise or die” covered in depth everywhere from the Economist, Financial Times, Guardian and Telegraph to prime time slots across the BBC and Sky News.
Combined with discrete public affairs work, liaising closely with interested parties across central and local government, we have driven key issues around skills, offsite construction and modernisation up the media and political agenda in a way that they never have been before.
The outputs have ranged from regular columns in Property Week, Building and Construction News to high-profile interviews with broadsheets and broadcasters, ensuring that Cast have been seen as true leaders of their industry.
Watch Mark Farmer on Sky News
Blackstock has worked tirelessly with us since the launch of Cast back in 2016. They have provided a 360 degree strategic communications consultancy that touches all sides of our business – from PR, social media, business development and events support. The team’s commitment, passion and proactivity have all contributed to the strength of our media profile, including national press, radio and TV coverage. Blackstock has helped Cast provide intelligent commentary and analysis to the market that we hope has encouraged debate and helped to start move things forward in our industry.
Building the brand of the UK’s leading modular developer
Launch campaign and data-driven research
Covid-19 Daily Briefing
Junk food advertising ban another hammer blow to hospitality
Danton’s Death - or why you shouldn’t bet your life’s savings (just yet) on the Pfizer vaccine
Many moons ago when I was with my then very arty girlfriend, I got dragged along to a small theatre to watch a production of Danton’s Death, a play set during the Terror of the French Revolution.
The protagonist, Georges Danton (a historical figure), fights to end what he created – the office of the Revolutionary Tribunal which can sentence to death anyone for anything, whether real or imagined.
Predictably, for his efforts, Danton ends up having his head nicked off by the guillotine.
The stock market’s booming reaction to Pfizer’s vaccine rather reminds me of the tribunals Danton created and then sought to end.
Fuelled by the real or imaginary, stock markets create tangible windfalls or losses as real as the guillotine’s blade.
Now, obviously, it is on the face of it very good news coming out of the Pfizer camp, and one should expect to see stocks soar. After all, a vaccine more than 90 percent efficient might spell an end to constant lockdown and return our lives to normal sooner than any of us have dared hope.
But if we should have learnt anything over the last few months, it is to adopt a wait and see approach.
Even assuming the vaccine is approved, the wide-scale rollout of it looks far from being practical – the thing apparently needs to be stored at -70 centigrade the day before it is used. That may make holding vaccinations in GP clinics, care homes and other locations difficult.
Despite this all being relatively easy to find and analyse (even for a man of my intellect), markets soared.
And what is most interesting is that what soared and what plummeted demonstrates that much of the activity in the market was underlined by an assumption that we are now smack-bang back on the road to normality
For example, business heavily impacted by the market, like airlines, made incredible gains.
On the other hand, stocks gobbled up during the pandemic tumbled.
HelloFresh, the meal delivery service, fell 15 percent in Frankfurt while London-listed Ocado, which delivers groceries and sells technology to do so to big supermarket chains such as Kroger of the US, fell 12 percent.
And the curse of modern-day working life, Zoom, the video conferencing service, fell 15 percent. It was only a few months ago when Zoom was valued more than the UK’s top 25 listed property companies combined.
What’s changed off the back of one announcement? Have we seen any tangible change to life yet or any tangible timeline for that? Last time I checked, the pubs were still shut.
Even Boris Johnson – a man who must be longing to call an end to this pandemic – was still sounding a cautionary note at the press conference yesterday.
Stocks may have surged yesterday, but they could equally plummet off a cliff tomorrow if there is negative news about the vaccine.
I would argue that if you are looking for strong investments right now, and with interest rates so low you need to put that money to work, choose income-producing assets.
On the whole, they are underpinned by long-term demographic trends and will be less susceptible to cyclical downturns.
Real estate has a whole heap it can promote, from Later Living to Build to Rent to PBSA. Markets might be jumping today, but I’m still confident that Covid-19’s legacy for institutional investors will be a flight to quality – and alternative real estate should make that case very clearly now. The full dynamics behind this deserve another blog.
Back to yesterday’s boom. Let’s be clear – the stock market is just behaving how it should. It reacts. It goes up. And it goes down. But it doesn’t need to answer why. Crowds never do.
Danton’s Death has, for me, the arching theme of the madness of crowds. The markets are the ultimate crowd. Perhaps a modern version would have as its protagonist a clever broker or fund manager urging his clients not to buy big back into airlines just yet. They probably still would.
Blackstock's work navigated seamlessly between offering corporate and creative advice, unlocking opportunities and relationships at the highest level. And the results they generated were outstanding – ranging from major pieces on Radio 4, in the FT and Mail through to a front-page campaign with The Sun.
Blackstock demonstrated a genuine technical understanding of our business and investor requirements, with a clear ability to translate this for a wider audience of investors and stakeholders. This helped us articulate our strategy effectively with very well received media collateral combining insight, research and market commentary. I would not hesitate to recommend them.
Blackstock has proven to be adept at both research and media, connecting Colliers with high class publications and broadcast opportunities such as the FT and BBC Radio 4 and working across all areas of our business. I can't rate them highly enough and wouldn't hesitate to recommend them.
Blackstock deliver first class copy and events and have helped us squeeze more media coverage from our news stories. They’ve contributed a wealth of ideas to support NOMA’s profile and are genuinely passionate about the brand. Blackstock’s team works closely with our many consultants and has constantly been on hand to support us with energy, enthusiasm and a high level of integrity.