Promoting build to rent
Beating the drum for construction modernisation
In January 2016, we helped former Arcadis directors Mark Farmer, Joe Thornton and Neil Brearly launch Cast, gaining widespread media coverage. Working closely with the business ever since, we’ve supported its growth by shaping Cast’s voice across the residential, investment and construction sectors while sculpting the profile of its chief executive into one of the industry’s best recognised and most regularly cited experts.
Working closely with Mark to finalise, launch and continually promote the milestone Farmer Review report, Blackstock’s relentless works fixing speaking and national media opportunities has seen Mark – and his challenge that the construction sector needs to “modernise or die” covered in depth everywhere from the Economist, Financial Times, Guardian and Telegraph to prime time slots across the BBC and Sky News.
Combined with discrete public affairs work, liaising closely with interested parties across central and local government, we have driven key issues around skills, offsite construction and modernisation up the media and political agenda in a way that they never have been before.
The outputs have ranged from regular columns in Property Week, Building and Construction News to high-profile interviews with broadsheets and broadcasters, ensuring that Cast have been seen as true leaders of their industry.
Watch Mark Farmer on Sky News
Blackstock has worked tirelessly with us since the launch of Cast back in 2016. They have provided a 360 degree strategic communications consultancy that touches all sides of our business – from PR, social media, business development and events support. The team’s commitment, passion and proactivity have all contributed to the strength of our media profile, including national press, radio and TV coverage. Blackstock has helped Cast provide intelligent commentary and analysis to the market that we hope has encouraged debate and helped to start move things forward in our industry.