Blackstock was appointed to promote investment manager Apache Capital’s vertically integrated multifamily housing platform with Moda Living, one of the first in the UK to be geared towards regional cities.

Our principal aims were to support the JV’s site acquisition programme, assist debt and equity fundraising and raise consumer awareness of the Moda brand.

Apache Capital and joint venture partner Moda Living chose Blackstock because of our extensive experience in the build-to-rent sector.

Taking a multi-tiered approach that combined trade and regional media with national business and consumer press, we raised awareness of the JV’s platform while positioning both companies as market leaders paving the way in the design, delivery and operations of UK multifamily housing. 

Blackstock helped Moda Living navigate from start-up to scale-up, acting as its retained spokesman while positioning the Chief Executive of Moda Living as a thought leader on residential real estate.

We created a prominent national profile for Moda Living, covering all areas of communications, including corporate and financial PR, lobbying and planning support, consumer PR and social media.

In the past 12 months we secured over 1,000 press hits for the joint venture, with a combined reach of over 1.4bn. Our support helped Apache Capital and Moda Living win RESI Awards Development of the Year for Angel Gardens, the JV’s flagship scheme in Manchester. 

Key Stats:

  • Over 1,000 press hits secured in the past 12 months for the JV with a combined reach of over 1.4bn
  • Multiple awards won, including RESI Awards Development of the Year for Angel Gardens, the JV’s flagship scheme in Manchester  
  • Increase in followers of 520% in 12 months on social media

Richard Jackson, co-founder and managing director of Apache Capital, said:

“Since 2016 Blackstock has played a critical role in helping shape and grow our multifamily platform with Moda, building up an incredible press profile that helped firmly establish us as market leaders.

“Over the last few years, the team has helped us immensely and have never been afraid to give us honest feedback or tackle difficult challenges head on.

“Blackstock has undoubtedly helped move our business forward, advising on everything from branding and social media to investor communications and corporate PR.

“They work seamlessly as an extension of our business and we consider them a core part of the Apache team.”

Key Coverage: 


Full the article on Property Week.

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