Blackstock has been engaged by Federated Hermes International since 2015 to promote NOMA, its 20-acre regeneration project in Manchester city centre.
Our work has gone beyond traditional media relations and reputation management, extending into creative placemaking support and destination marketing with the aim of supporting leasing activity by attracting top-tier commercial and public sector occupiers.
As part of a plan to promote Sadler’s Yard, Manchester’s first new public square in a century, we supported the launch of the Pilcrow Pub. The project was built almost entirely by volunteers, through a series of workshops and masterclasses. Everything from fledging tiles and designing bar panels to creating willow-woven flower baskets was undertaken by an army of local enthusiasts and experienced craftspeople, allowing them to develop new skills while forming invaluable relationships.
The whole thing was documented and fed into the narrative around how uniquely NOMA was bringing the community together – not just the end goal of having a pint, but for the amazing experience of making a pub, by hand, to sit at the heart of a new place.
Blackstock’s work brought NOMA on to the national stage with consistent, top tier coverage that included prime time broadcast slots on BBC’s The One Show and Radio 5 Live, with expansive coverage in media such as Creative Review and a host of property and investment titles. These celebrated the forward-thinking approach taken by Federated Hermes in backing the ideas.
Thanks to our work The Pilcrow has remained a pillar of the local community, drawing in residents of NOMA alongside those from further afield for craft beer and community events. The Pilcrow flourished in its ability to bring people together and make a difference, while ensuring NOMA’s reputation as a forward-thinking, neighbourhood-led urban space.
- Primetime broadcast coverage including BBC One Show and Radio 5 Live
- Generated media coverage equivalent to £2m in AVE in the first year of being appointed
- Household names such as Amazon, Deloitte and WeWork secured as occupiers
- Numerous industry awards, including BCO Regional Award for Hanover (new Amazon HQ)
- Creative Review: The Pilcrow: pints and placemaking
- Manchester Evening News: Amazon moves to Manchester