We helped launch Spacehive.com, the UK’s first civic crowdfunding platform, leading on building up its user-base and bringing in investment by creating a media profile from scratch and advising the CEO on the strategic direction of the business.
Spacehive is a crowdfunding website for public space projects. Donations are philanthropic and the projects have to be ‘civic’ – meaning anyone can use them.
As the first platform of this kind in the UK, we drew on the experience of US-based crowdfunding platforms as the basis for a campaign to launch the concept here. We wrote and created content and delivered a media campaign designed to introduce the idea of civic crowdfunding to the British consumer, and win over local politicians, central government and big business.
We also positioned Spacehive.com’s CEO, Chris Gourlay, as a leading commentator and thought-leader on civic crowdfunding and community-led technology by securing extensive broadcast coverage of Spacehive.com’s local projects and drafting and placing commentary in targeted publications.
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Blackstock supported us at the very beginning of Spacehive.com, from inception to launch. We were starting at a time when the concept of civic crowdfunding was unheard of in the UK and Blackstock worked with us to sell this concept to the British public and key stakeholders through broadcast, print and online media. This early profile-building was invaluable, helping us to get our mission out there and interact with a host of useful people for our business development and growth.
Despite Spcaehive.com being a new and unknown player, the Blackstock team managed to help us build our profile from the ground up, garnering national attention through pieces on the BBC and Sky, as well as in major publications like The Economist, TimeOut, Wired, The Guardian and more.