Resi helps homeowners design home extensions or small builds using a web-based platform backed by a team of architects saving the need to hunt around and pay thousands of pounds.
To create an early spike of coverage to get them on the radar, Blackstock set about positioning Resi’s founders as experts in housing; ghostwriting consumer-focused content gaining great national coverage across The Sun (print), The Times, and Sunday Times. We also arranged high level briefings on the business with the FT, Mail on Sunday and Sunday Times that generated some high impact profile pieces.
Finally, our a bespoke research piece produced by Blackstock’s in-house research team crunched Resi data with publicly available information to produce a unique study of renovation hotspots, identifying where it makes most financial sense to build out rather than move out. We gave this exclusively to the Financial Times.