Blackstock was appointed by Notting Hill Genesis (NHG) in October 2020 to provide strategic crisis communications support in regards to a building-safety issue, and the subsequent decision to decant, at the Paragon Estate.
Blackstock provided comprehensive support throughout the crisis, working both proactively and reactively to mitigate negative press and preserve NHG’s reputation.
Our knowledge of the sector and wealth of experience dealing with crisis communications situations helped NHG to navigate complex messaging and extensive media interest. Our work ensured both positive and proactive engagement with the media, allowing NHG to receive broadly sympathetic coverage that landed its key messages.
We also provided extensive media training for senior NHG spokespeople in anticipation of any broadcast interviews and assisted with social media management for the duration of the crisis.
Blackstock also undertook media outreach and enabled proactive media interviews to take place with key national, broadcast, and trade titles to control the narrative and ensure NHG’s key messages were successfully delivered. This followed the creation and implementation of an extensive, detailed, and proactive strategy for communications.
While working to minimise negative media coverage, Blackstock also took a leading role in internal communications and both internal and external stakeholder management, including local politicians, regional authorities, and investors. Our work in this respect generated crucial goodwill for NHG.
Our advice and understanding of reputation management enabled Blackstock to position NHG as a responsible, open, and transparent housing association that continues to play an essential role in meeting housing needs in London and the South East.
Following our crisis work, Blackstock was retained by NHG to assist with strategic communications and PR strategy.
Katie Bond, Group Director of Sales and Building Safety at Notting Hill Genesis, said:
“We appointed Blackstock to handle our PR and communications in an extremely complex crisis communications circumstance. The deep understanding they have of the property sector, combined with their knowledge and experience when it comes to crisis and reputation management was invaluable.
“We wanted an agency that would be able to work closely and effectively with our in-house team, and Blackstock ensured the entire process was run as efficiently and smoothly as possible. Their proactive approach, in regards to everything from internal stakeholder management, media briefing, and broadcast training was deeply appreciated and just what we needed.
“Their communications strategy was watertight and extremely thorough, detailing messaging with stakeholders at every level and anticipating broadcast interest. We were all extremely impressed with Blackstock’s work, and they ensured that what could have been a media storm was managed incredibly effectively.”