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How Gillette failed to 'do a Nike'
Insights
Tag: branding
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How Gillette failed to 'do a Nike'
22 Jan 2019
22 Jan 2019
The lesson companies should learn from Gillette is to avoid cynically jumping on bandwagons with fake, preachy and out-of-touch content, says Andrew Teacher. There’s that...
Learning from Nike’s PR gamble
05 Sep 2018
08 Oct 2018
Firms should be braver and more prepared to take a proactive PR position on big issues. But the key to this is knowing your customers,...
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